Maxell never existed in the alternate Fallout universe. instead, the people that would have run their marketing ended up working for Vault-Tec.
(Maxell man from the web, isolated in Photoshop and Live Traced in Illustrator. head splatter from a Fallout 3 screen shot, Live Traced in Illustrator. Vault Boy hand traced in Illustrator from a 161×127 “Bloody Mess” perk image.)